This is Marketing

This book has been my favorite this winter! Seth Godin is considered the godfather of marketing, and he offers nothing but gems in this book. As I’ve worked to beef up my marketing skills, Seth has given me lots of ideas and reaffirmed some of my thinking around marketing topics such as:

1️⃣ Most marketers have the same “purpose.” To be respected, seen and appreciated.
2️⃣ Empathy is at the heart of marketing.
3️⃣ Ask yourself, “who’s this for?” Swipe right for more Qs!
4️⃣ Marketing in five steps - 1. Invent a thing worth making, with a story worth telling, and a contribution worth talking about. 2. Design and build it in a way that a few people will particularly benefit from and care about. 3. Tell a story that matches the built-in narrative and dreams of that tiny group of people, the smallest viable market. 4. Spread the word. 5. Show up—regularly, consistently, and generously, for years and years—to organize and lead and build confidence in the change you seek to make.

What have you been reading this season?